Brand CommercialThe Sunday Reset

James Lane

A 45 second spot for one of Australia’s largest furniture companies, James Lane. We wanted to take the concept of a Sunday reset and turn it into a creative brand commercial to help highlight the furniture in a way that’s relatable and fun for the audience. We had a lot of fun concepting and producing this one, and the response online was huge.

Behind the Scenes

The Sunday Reset — golden hour
golden hour
The Sunday Reset — dynamic duo
dynamic duo
The Sunday Reset — framing up
framing up
The Sunday Reset — human lightstand
human lightstand
The Sunday Reset — bounce and lippy
bounce and lippy
The Sunday Reset — checking the take
checking the take
Next Project
Lady NormanProject Showcase

Aite Group